For Elegance Hair Salon I was responsible for the creation of a Corporate Design including the logo and the selection of colors.
The use of soft gray tones exudes a sense of sophistication and timelessness, while the incorporation of eucalyptus hues reflects the personal preference of the salon's owner. These gentle, natural shades evoke a feeling of tranquility and harmony, inviting clients into a serene and welcoming atmosphere.
The logo embodies elegance and sophistication, carefully crafted to resonate with the salon's name. A refined font complements the identity, while a hairdressing scissors is incorporated into the letter "g," adding a subtle yet distinctive touch, symbolizing a commitment to precision and artistry in hairstyling.
Creation of Business Cards
Taking the corporate design into account, I've created business cards for the salon. The different cards are tailored to the needs of various target groups.
The first version, which focuses on the logo, salon name, owner and address, is well-suited for attracting potential customers and conveying a professional impression.
The subsequent versions, targeting existing customers, aim to enhance customer retention and offer a more practical layout for the business cards.
By highlighting opening hours and providing fields for additional appointments, existing customers find it easier to contact the salon and schedule appointments, ultimately fostering customer loyalty and satisfaction.
Real life examples
Various variations and print products of the designs were created.
Below are some sample photos.
Stamp
I have also designed a stamp featuring the salon's logo, address, and contact details.
The stamp serves as an efficient and professional way to imprint essential information onto various documents and materials, further reinforcing the salon's brand identity.
It provides a convenient means for ensuring consistency across printed materials and correspondence, while also facilitating easy communication with clients and partners.
Further Marketing Materials
The salon's aprons feature the logo in reverse, ensuring that clients see it correctly when looking in the mirror, maintaining brand consistency and professionalism in every interaction.
Externally, the salon boasts both the logo directly on the window and an illuminated sign, attracting attention day or night.
To foster customer engagement and loyalty, the salon offers branded gift vouchers, providing clients with the opportunity to share the salon experience with their loved ones.
Furthermore, branded stickers serve as delightful reminders of the salon's identity, creating a lasting impression with every use.